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Shop & Sip

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Since 2009, CSM Corporation has hosted the annual Shop & Sip event, a benefit that raises money for local charities. In 2015, we redesigned the logo to have a much more modern feeling while illustrating visually the two major aspects of the event.
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Floor 13 Rooftop Bar

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In 2014, Floor 13, the rooftop bar and patio for the Hilton Garden Inn Phoenix Downtown, was in need of establishing a brand. CSM Corporation wanted to make Floor 13 as a destination to itself, apart from being a rooftop patio for the Hilton Garden Inn. To this end, a logo and visual style needed to be created. After numerous mock ups, CSM decided on the motel key design that hearkens back to the film, Psycho. The red and black were inspired from posters of various Hitchcock movies and the block type was also chosen to emphasize that period’s aesthetic.
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Altitude Residences Logo

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Altitude Residences is a high-end apartment complex in Minnetonka, MN built by CSM Corporation in 2019. They wanted a logo that mirrors the elevated and elegant nature of the community.
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Stay Twin Cities Logo

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The executive housing division of CSM Corporation wanted to keep Minnesota as the central theme for their and wanted the typeface to reflect their professionalism and dependability.
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Karate Junction

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Karate Junction was a martial arts and training facility with a long history in North West St. Paul, MN. It offered a diversified curriculum including aerobic kickboxing, strength-training Russian Kettlebels, core-training Pilates or the muscle discipline of martial arts. And while the owners wanted the brand to encompass all of these options, they wanted the logo to speak to how the school was founded, a place to learn the Korean martial art Soo Bahk Do. The visual elements of the logo were directly inspired by that style of martial art. The midnight blue was taken from the color of the style’s “black belt”. The founder of this style felt that black indicated death or an ending and when an individual did reach the level of “black belt”, he wanted to use a color that indicated expertise but still room to grow, hence the midnight blue. The red in the logo was inspired from the red stripe down the middle of any master instructor’s belt.
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Central Park Commons

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This logo was created for a retail center in Eagan, MN. The developers wanted a modern look while retaining a symbol of the wheat farming that was the bedrock of Eagan history. The sans-serif typeface of the mark conveys the modern feel of the development and the wheat symbol and gold/brown colors relays Eagan’s past.
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Living not Dieting

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The creator of Living, not Dieting wanted to convey that her company was focused on creating lifelong nutritional plans for her clients that were both sustainable and without limitations. She also wanted the logo to illustrate that a healthy lifestyle was a journey and not a destination.
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The Look Hair Salon

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The Look Hair Salon, located on Stillwater Avenue in St. Paul, MN, was looking for a logo. It wanted the logo to convey the quality of high end salon without the pretense or the exorbitant prices. We wanted to represent the main part of the business, hair styling, within the logo while imbuing a modern and elegant feel to it. By using the two O’s as the handles of scissors and a modern sans-serif typeface, we believe this accomplished the goal of the logo.
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Technology Icons

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The telecommunications company, Onvoy, was looking for a way to update their sales materials with icons that described what their capabilities were. The options from flowchart and diagram software such as Microsoft Visio were limited and, for concepts like firewall, nothing really came close so we designed a set of technology icons that had a consistent look and feel while conveying the complicated technology concepts.
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Karate Junction Icons

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Being a multi-discipline training facility, Karate Junction had the interesting challenge of including schedule information, documentation, instructor bios, pricing and more information about each discipline on the website. The solution was the creation of iconography that would act as the secondary navigation for each discipline which would, in turn, link off to additional pages.
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