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2020 Wedding Experience at The Depot

In 2019, the Renaissance Minneapolis Hotel, The Depot finished a multi-million upgrade, converting nearly 20,000 square feet of parking into seven meeting rooms and pre-function space. Prior to this renovation, they boasted over 40,000 square feet of event space including the historic Pavilion and classic Great Hall. At the beginning of 2020, they wanted to capitalize on the new expansion and existing spaces for wedding ceremonies and receptions. To this end, they created an event that would showcase their spaces to prospective wedding couples. I designed the visual brand for the event and used it to create multiple print ads and web banners, posters, way finding cards, as well as the landing page on TheDepotMinneapolis.com.
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Altitude Residences Branding

After designing the Altitude Residences logo, we went about choosing the color scheme and branding for the apartment complex.
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Stay Twin Cities

The executive housing division of CSM Corporation decided to end their partnership with Oakwood/ExecuStay. Because of this, they were in need of a new identity. Through research and speaking with them, Stay Twin Cities was developed. Their primary differentiator with their competitors was that they were “executive housing with a heart” so the bright yellows and oranges were incorporated to reflect that.
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CSM Corporation

CSM Corporation was looking for an update to their branding. Their existing visual presence lacked cohesion and felt dated. We designed a new brand that introduced a new color scheme and overall design.
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Hilton Garden Inn Phoenix Downtown

In 2014, CSM Corporation purchased the historic Professional Building in downtown Phoenix to convert it into a Hilton Garden Inn. This 13-story building was built in 1932 and exhibited classic Art Deco styling with strong vertical lines, a central tower with set-back wings and windows, and decorative grills. In 1960, Alfred Hitchcock featured the building in the opening of his film, Psycho. CSM Corporation decided to diverge from the standard Hilton Garden Inn branding due to the unique features and history of the building. They decided to harken back to the Art Deco style that the building was designed in.
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Onvoy Telemedicine Tool Kit

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Back in 2006, Onvoy created the Telemedicine Tool Kit as a way of exposing their clients to the possibilities of remote health care which was way ahead of its time back then. It was 70-page booklet that also explained how to effectively implement telemedicine within their organization. This was not the first long form document I created but was the first project where I utilized InDesign master pages and paragraph styles.
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Onvoy

Onvoy is a telecommunications company based out of St. Louis Park, MN. Founded in 1991, it offers a host of telecommunication solutions for all types of businesses, large and small. It is distinct from its competitors through its attitude and approach to technology. Though not nearly large as most of its competition, Onvoy is able to compete aggressively on price and exceed in customer service and attention. In 2006, a major re-branding effort was undertaken to change the perception of the company. “It’s the future” was the tagline chosen and they wanted a visual representation to convey that forward-thinking idea. Throughout market research, they discovered that customers were impressed by the colorfulness of the Onvoy office. We decided to use these colors as the color scheme for the new branding. And the stair-step motif was used to illustrate the forward-moving idea.
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Cereal Nutritional Chart

This project was the first foray into information design/infographics. The goal of the project was to visually represent the nutritional values on many popular cereals. The challenge was that there was a vast disparity in the values. In values like sugar and iron, a single serving was very close to hitting 100% of the daily recommended amount whereas in others like total fat and calories, the amounts in one serving was only around 25% of the daily recommended amount. If the scale for all was the same, some would be unreadable whereas others would dominate the space. The solution that successfully showed the relation between all values while keeping everything readable was brought about by a tiered approach. By splitting the nutritional data into three columns, we were able to dedicate a space for the small, moderate and large values.
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CSM Catching Fire

CSM Corporation holds a national conference each year for general managers and directors of sales at all of their 40+ hotels. And each year a theme is developed to encompass the goal of that conference. Often, a theme is borrowed from popular culture. For the 2014 GM DOS Conference, the theme was Catching Fire taken from the popular Hunger Games franchise. The leadership at CSM Corporation wanted to build excitement and anticipation for the upcoming year. This was a fun project that allowed us to match the stylistic and visual elements from the Hunger Games and incorporate into the CSM brand. We took the symbol from the symbol of the CSM logo and transformed it into the main visual element on fire in the conference logo.
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Egg Parachute

This project was a proof of concept to show that a multi-step instruction set for something as challenging as folding paper into a complex shape could be possible. Since the paper in this example had to be folded in three dimensions, the instruction set also had to account for all three dimensions. The solution was to include two angles, one for top down and one for an oblique angle to best show all three dimensions. And because is was an egg parachute, we decided to have a little fun with the negative spaces for the g’s.
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