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Fire Barn Website

The owner of the Fire Barn building in Northeast Minneapolis had two vacancies that they wanted to list and ultimately lease. Prior to this, there really wasn’t any branding for this property so I created the branding for this property as well as a website. View the website.
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Interactive Org Chart

The Colliers Minneapolis-St. Paul had a challenge. With over 60 brokers, 40 real estate management professionals, and 20 support personnel, how do you display them all without making the final project confusing and complicated? I devised this solution to show only the relevant information that the user was looking for as opposed to showing everything at once. View the org chart here.
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West/Southwest Metro Real Estate Options

A client of Colliers wanted to see the real estate options available to them in the west and southwest metro and so I created a map to show real estate options. Since the options are localized in two distinct areas, I decided to create two sub-maps since if all options were displayed on one map, they would be too close together to differentiate them. View the map here.
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Bloomington Real Estate Map

A Colliers office broker wanted to show the amenities, transportation, and high-value projects surrounding the Riverview Office Tower. I developed this interactive map to show the proximity and specifics of these areas of interest. View the map here.
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Altitude Residences

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Altitude Residences, the Minnetonka luxury apartment complex built in 2019, needed to have their website built on the Rent Cafe/Yardi content management system so I purchased the domain AltitudeMN.com, applied the color scheme and visual elements I created and implemented it on the Rent Cafe system.
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Kip’s Pub

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In 2017, Kip’s Irish Pub decided to upgrade their menus. They wanted to create a finer dining experience for their customers while still retaining their identity as a pub. From a marketing perspective, it was important to update the Kip’s Pub brand. The new menus did not reflect the existing brand as a rustic and authentic Irish pub. We landed on “an elevated pub experience” as the new tagline for Kip’s. In addition to streamlining the logo and updating the color scheme, it was decided to upgrade the website as well. For one, it was not responsive or even mobile-friendly and, secondly, all the visuals reflected the old branding. I created a responsive website and decided to use their monthly newsletter to announce the new website in a subverted way. On April 1st, 2017, I sent out an eblast to Kip’s subscriber announcing that they had changed their name from “Kip’s Irish Pub” to “Kip’s Sushi Bar”. This April Fool’s joke was intended to spark enough interest with the subscribers, that they click through to the new website. It worked! The eblast resulted in the highest click through rate of any eblast sent in seven years. In 2017, the website […]
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BLVD Kitchen & BarĀ®

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CSM owns and manages a number of restaurants inside their hotels. After 2015, they decide to rebrand a number of them into a unique concept called BLVD Kitchen & Bar that originated out of Minnetonka, MN. To set them apart from other “hotel restaurants”, these new BLVD restaurants needed new, stand-alone websites. The first to be created was BLVDMarlborough.com. This was done in partnership with Hilton, due to it residing in the Hilton Garden Inn Marlborough hotel. The cost was pretty reasonable at around $800 but the timeliness on which it was rolled out and changes to it made was lacking. For the cost of three domains and a shared service hosting plan, I was able to create BLVD-Portland.com, BLVDScottsdale.com, and BLVDMilwaukee.com in a much shorter time.
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The Depot Minneapolis

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In 2017, the Depot Minneapolis was going through an identity crisis. On March 11, 2017, they permanently closed their iconic ice rink. A couple years prior to that, they closed their water park, another unique feature that differentiated them from other hospitality and event centers. With their current website structured around ice rink, they realized that The Depot Minneapolis website needed to be focused on the meeting and event space while simultaneously highlighting the historic nature of the complex as the old Milwaukee Road Depot. In addition to these branding needs, TheDepotMinneapolis.com was segmented into two separate websites, the normal desktop version and one created specifically for mobile devices. What resulted was one responsive website that looks great on desktop and mobile and promotes the impressive meeting and event spaces while retaining the historic charm that The Depot is known for.
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Floor 13 Rooftop Bar

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Back in 2014, CSM bought and renovated the historic Professional Building in downtown Phoenix (featured in the opening scene of Hitchcock’s Psycho) into a Hilton Garden Inn. One of the unique features they added was a rooftop patio that they named “Floor 13”. It is decorated with Hitchcock imagery and the name implies the suspense imbued into the Hitchcock films. The design of the website was focused around the photography and the typography was chosen to be a subtle reinforce the film noir/suspense theme.
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Stay Twin Cities

The executive housing division of CSM Corporation decided to end their partnership with Oakwood/ExecuStay. Because of this, they were in need of a new identity. Through research and speaking with them, Stay Twin Cities was developed. Their primary differentiator with their competitors was that they were “executive housing with a heart” so the bright yellows and oranges were incorporated to reflect that.
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