Garden Gate Floral is a one-person floral and interior decorating business. Without the purchasing clout of the big boys, Garden Gate Floral uses quality of service, one-on-one attention, and personalized solutions to differentiate against the standard, cookie-cutter, mass-produced solutions of the floral giants. We did over 250 logo studies on the main symbol until we came upon the final rose in the shape of a “g”. Due to the floral aspects of the font, we chose Adobe Caslon as the primary typeface.