Onvoy was a telecommunications company based out of St. Louis Park, MN. Founded in 1991, it offered a host of telecommunication solutions for all types of businesses, large and small. It was distinct from its competitors through its attitude and approach to technology. Though not nearly large as most of its competition, Onvoy was able to compete aggressively on price and exceed in customer service and attention. In 2006, a major re-branding effort was undertaken to change the perception of the company. “It’s the future” was the tagline chosen and they wanted a visual representation to convey that forward-thinking idea. Throughout market research, they discovered that customers were impressed by the colorfulness of the Onvoy office. I decided to use these colors as the color scheme for the new branding. And the stair-step motif was used to illustrate the forward-moving idea.
