In 2017, the Depot Minneapolis was going through an identity crisis. On March 11, 2017, they permanently closed their iconic ice rink. A couple of years prior to that, they closed their water park, another unique feature that differentiated them from other hospitality and event centers. With their current website structured around the ice rink, they realized that The Depot Minneapolis website needed to be focused on the meeting and event space while simultaneously highlighting the historic nature of the complex as the old Milwaukee Road Depot. In addition to these branding needs, TheDepotMinneapolis.com was segmented into two separate websites, the normal desktop version and one created specifically for mobile devices. What resulted was one responsive website that looks great on desktop and mobile and promotes the impressive meeting and event spaces while retaining the historic charm that The Depot is known for.