CSM owns and manages a number of restaurants inside their hotels. After 2015, they decide to rebrand a number of them into a unique concept called BLVD Kitchen & Bar which originated out of Minnetonka, MN. To set them apart from other “hotel restaurants”, these new BLVD restaurants needed new, stand-alone websites. The first to be created was BLVDMarlborough.com. This was done in partnership with Hilton, due to it residing in the Hilton Garden Inn Marlborough hotel. The cost was pretty reasonable at around $800 but the timeliness on which it was rolled out and the changes it made were lacking. For the cost of three domains and a shared service hosting plan, I was able to create BLVD-Portland.com, BLVDScottsdale.com, and BLVDMilwaukee.com in a much shorter time.